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| Change Management (profile) Study change management in Groningen and learn how to bestmanage organizational change in the era of transformations. How can you use change management techniques to embedsustainability goals and practices into an organization's culture?What steps can you take to navigate potential pushback fromemployees during digital transformation? In today's dynamiclandscape, organizations must transform to thrive. Over the pasttwo decades, rapid shifts like digitalization, global demands forsustainability, and various crises have reshaped the world. In theMSc Business Administration - Change Management, you learn how toapply the latest insights from research, theory, and practice inchange management to make a positive impact on the business andsociety. Organizations rely on change management for survival,creating an exciting demand for skilled change experts who cancraft and manage these impactful transformations in business andour society. In Groningen, you will learn to deal with thecomplexity of change as a dynamic interplay of organizational,technological, cultural, and human factors. You study in aninternational and challenging environment in which you develop asolid understanding of the diversity in theories and approaches butalso learn from practice. You get to apply in real-life situationswhat you study by conducting company-based research, attendingguest lectures, and working on business cases given by variousorganizations. The programme is proud to have a lively and activecommunity with students from many different countries and lecturersand alumni who are open to sharing their knowledge and expertise toprepare you for your future career. More information about this option |
| Health (profile) Study health care management and health economics in Groningenand make a meaningful impact in the healthcare sector. Can a manager make a significant influence in the healthcaresector? High-quality healthcare is of major importance, as itdirectly influences individual well-being and the overallfunctioning of our society. As a healthcare manager, policymaker,or consultant, you will be vital in improving and innovatinghealthcare at all levels. In the MSc Business Administration - Health (MSc BA Health), youwill study how to analyze and deal with strategic tensions inhealthcare such as meeting the increasing demand for care, whilefacing workforce shortages and the need to control costs. Theprogramme integrates a multidisciplinary approach with specialattention to relevant topics in the health sector and our society.For example, the role of technology and innovation: how can youbalance the utilization of technological advancements with humanattention for clients and satisfactory work for healthprofessionals? We teach you the tools on how to balance theprovision of evidence-based care with catering for diverse patientneeds. You can specialize in managerial or economic issues, dependingon where you want to add value. We make sure to bring the outsidepractice to the classroom. You will meet lecturers from diversedisciplines sharing their research insights and guest lecturers whobring in practitioners’ knowledge and real-world challenges.This enables you to explore different perspectives on healthcare,including those from clients, clinicians, managers, insurers, andpolicymakers.The MSc BA Health is the perfect study if you arelooking for a multidisciplinary and societally relevant programme.It combines analytic and managerial skills and offers a crispunderstanding of the social-economic environment in the healthcareindustry. What is more, you are joining our diverse community ofstudents with backgrounds in business, medicine, economics andfacility management. More information about this option |
| Double Degree Master International Business and Finance (Shanghai) (specialization) Are you interested in an international career in or involvingChina? Study in Shanghai after your FEB Master's programme in Groningenand gain first-hand knowledge and experience of China and theeconomy, finance and culture. More information about this option |
| Management Accounting and Control (profile) Study management accounting and control in Groningen and becomea finance and business expert who can help organizations formulateand implement their vision and strategy. In rapidly evolving business landscapes, organizations mustformulate strategies and goals that enable them to thrive. Whiledefining strategies is crucial, the true measure of successtypically lies in the effective execution of these strategies.Managers need to make informed decisions and allocate resources tosupport the overarching strategy. However, in a world filled withcountless options, how do managers make the right choices?In theManagement Accounting and Control (MAC) program, you will acquirethe skills necessary to assess strategic options and make decisionsthat seamlessly align with an organization's strategy. You will getfamiliar with management accounting and financial managementtechniques and combine this knowledge with insights from strategy,human behavior, and change management. This synthesis will empoweryou to acquire critical information for making successful strategicdecisions. You will apply your knowledge in real-world scenarios,such as market expansion or M&A decisions, and develop theskills to effectively communicate strategic advice to managers. Youwill also have the opportunity to gain insights into using dataanalytics to support decision-making. The programme offers a widearray of career prospects. Our graduates often kickstart theircareers as controllers or business partners in the financedepartment of an organization or as consultants in strategic orfinancial consulting firms. Others start their career in thestrategy, business development, HR, or sales departments.Ultimately, the programme paves the way to ascend to pivotal roles,including general managers or financial managers withinorganizations.Are you more interested in auditing or financialcontrolling? Or do you want to know what is the difference betweenManagement Accounting and Control, and Accountancy and Controlling?Find out more about our MSc Accountancy and Controlling. More information about this option |
| Small Business and Entrepreneurship (profile) Study small business and entrepreneurship in Groningen tokickstart your entrepreneurial career, by starting your own firm orcontributing to the entrepreneurial spirit and success of anothercompany. What are the challenges technology-oriented start-ups face? Howcan small firms and family businesses incorporate sustainabilityand make a positive impact in today’s society? What knowledgeand competencies do entrepreneurs need to gain in order to startup? Start-ups and small- and medium-sized enterprises (SMEs)comprise over 95% of businesses in many countries. At the sametime, larger firms aim to become more agile to exploit newopportunities. Thus, the likelihood that you will work for one ofthese companies is high. We want to prepare you for this!Manymanagement programmes focus only on large businesses, whereas SMEsand entrepreneurial firms have specific characteristics. The MScBusiness Administration - Small Business and Entrepreneurship(BA-SBE) programme stands out by teaching you about the strategicand managerial challenges small business owners and entrepreneursface. You will learn how small business owners and entrepreneurscan effectively manage their businesses in an increasingly complexbusiness environment. We put a lot of emphasis on practiceorientation and work together with many entrepreneurs and smallbusiness owners with diverse backgrounds (e.g., industry, gender,age, nationality, social goals). There is value to learning frompractice and that is why we organize guest lectures and otherevents where you can connect with business professionals (e.g.during our start-up and small business safari). You will be able tolink the specific theories on SMEs and entrepreneurship to practiceby working on real-life cases and interviewing small businessowners and business challenges. We collaborate with VentureLabNorth where you can develop your own business idea.Our graduateswork as entrepreneurs, small business consultants, inentrepreneurial departments of large businesses, and fororganizations supporting start-ups and small firms. More information about this option |
| Strategic Innovation Management (profile) Study strategic innovation management in Groningen and discoverhow you can help businesses develop and market innovations that areprofitable and sustainable. In a world where innovation drives positive change, how can youbuild an organization to be innovative? And in an increasinglyglobalized environment, how can your innovations combineprofitability with sustainability? In the Strategic InnovationManagement profile, part of our MSc Business Administration (MSc BASIM), you will gain expertise in the whole strategic process ofmanaging innovations. The programme centers on four themes: *Discovering the best innovation sources; * Harnessing acompany’s resources for effective innovation; * Exploring theimpact of collaboration on companies’ innovativeness; *Moving from innovation to valorization. These themes, combined withyour research, Master’s thesis, and plenty of electivecourses, will prepare you to manage a firm's innovation activities.You will be ready to help turn ideas into profitable new processes,products, and business models.The programme in Groningen isdesigned and taught by a small group of top academic researchersand has a very strong link with the business world. You will getall the tools you need to understand, evaluate, and engage withreal-life scenarios, and to conduct your own research – allin the context of strategic innovation. We base our insights onresearched evidence from leading scholars worldwide, ensuring thehighest standard of informed analysis. More information about this option |
A study exchange semester is not included in the one-yearprogramme. If you wish to spend a semester abroad, you must extendthe study period by one additional semester. Please discuss thiswith the programme coordinator as study exchanges are not arrangedby the MSc BA programme. You would need to arrange the exchangeindependently. If you choose to apply for the Double degree masterChinese Economy and Finance and are selected, then you can spendone year abroad in Shanghai.
